The Face of Jesus

I see that the face of Jesus has appeared again, this time on the underside of a Marmite lid in Wales. This follows close on the heels of His appearance last month in the middle of a Kit Kat, and before then in such foodstuffs as, variously, yoghurt, pancakes, and cookie dough. Isn’t it time, then, that the confectionery manufacturers started taking advantage of this?

Consider Unilever’s current “You either love it or hate it” campaign for Marmite, for example. To me, this is rather weak and indecisive, particularly in view of the fact that their product clearly now has divine endorsement, too. It’s therefore not dissimilar to God declaring to Constantine at the Milvian Bridge, “Christianity: Take it or leave it - I couldn’t give a fuck” rather than more assertive and marketable “In hoc signo vinces: In this sign you will conquer.” If it had been the former slogan, we might all still be worshipping Jupiter and the Roman pantheon of pagan deities (unless, of course, Muhammad’s face had appeared in the middle of a pot of humous, in which case Britain might well now be an Islamic republic).

So, with this in mind, I would suggest “Eat Marmite or you’ll burn in Hell.” And rather than “Have a break, have a Kit Kat”, it should be “Have a Kit Kat or your next break will be for a fucking Eternity in the Fiery Pit.”

This, of course, assumes that God is consistent with his choice of foodstuffs. If he were to appear in, for instance, both Marmite and Bovril, it could lay the seeds for bloody religious war. And anyone who ate a Kit Kat and then started nibbling on a Twix might well have to be stoned to death for apostasy. But this is a small price to pay for Divine Truth.